Assistant Director for Strategy,
Simply Energizing Electric Vehicles
12404 Southeast 38th St.
Bellevue, WA 98006
May 1, 2009
Director of Product Planning,
Nissan North America, Inc.
983 Nissan Dr.
Smyrna, TN 37167
Dear Mr. Perry:
My name is Dirk Manning, and I'm writing to you with a business proposition. Through my work with Simply Energizing EV, I've helped develop a powerful new tool that I'm confident would enable you to more effectively market and sell the electric cars that Nissan will soon be releasing onto the market. This new tool offers a way to measure the impact that vehicles have on our environment, both in terms of the embodied energy required to manufacture them and the operating energy that is expended once they leave the assembly line and are put into use by the general public. What I am proposing is that you and I become partners in an effort to measure these impacts, in order that we may more effectively market and sell your company's upcoming electric vehicle fleet
I attended the press conference you had with the mayor of Seattle on April 28, 2009, in which you announced that Nissan would be producing and selling an electric car in 18 months. I'm very interested in helping that become a reality. I strongly believe that electric vehicles are a leap in evolution beyond the internal combustion engine. I believe that Nissan's plans to produce and sell a 100-percent electric vehicle are a move in the right direction, and one that will bring Nissan much success. From an environmental standpoint, electric cars are far more efficient than gasoline or hybrid vehicles. They're much greener than hybrids because hybrids still burn gasoline, and the amount of energy necessary to produce a hybrid is by definition greater than the energy necessary to produce an electric car, if you consider that hybrids require a lot more parts and components than gasoline cars do. Our goal is to help educate the public so that people understand that electric vehicles have a much smaller environmental footprint than do gasoline or hybrid vehicles. This will help promote and sell the electric car that Nissan is making.
Allow me to introduce to you our Green Fleet Program. This innovative program is the brainchild of my esteemed colleague Greg Rock. I have worked closely with Mr. Rock doing analysis for fleets, which has allowed me to understand how the program works and what it provides. The program calculates the energy required to operate a vehicle by the number of miles it's driven. It also calculates the quantities of greenhouse gases emitted by that vehicle. I would like to expand this program by collecting data from an auto manufacturer that would allow us to calculate the quantities of energy and resources that go into manufacturing such vehicles. Gathering this data would allow us to determine the overall impact that a vehicle has on the environment - from the moment that the parts start being made for that vehicle to the day that it goes to the grave. We will keep this data confidential; we don't expect Nissan to release it to the public. The goal here would be to have strong research and reliable data proving that electric cars have a much lighter impact on the environment than do gasoline or hybrid cars.
Our program has a great deal of work behind it thus far, and we believe that you stand to profit greatly from the hours we've invested. You could build on our work to accomplish a similar goal, rather than going through the effort and expense of creating teams of your own for this purpose. We are passionate about promoting the sustainability of our planet and pursuing solutions that will allow us to continue to inhabit it. And we believe that Nissan would certainly be taking a step in the right direction by undertaking the type of research project we're proposing. In fact, you may even wind up being the first company ever to truly measure the impact of your business on our environment. The number of new customers that you could win over by demonstrating this new, revolutionary level of responsibility should not be underestimated. We believe the data that we can provide for you will be very useful to you now and in the future
I look forward to hearing from you soon regarding this proposition and will give you a call within the week.
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